StrategyDeskStrategyDesk
Technology & whitelabel partner of Tradetron

Your trading platform, under your name.

StrategyDesk gives strategy firms, algo vendors, trading educators and brokers a complete trading-technology platform to run as their own business: your website, your address, your brand, your clients and your billing. Tradetron's engine runs underneath. Your name is on the door.

Trial: 15 days in Live Offline (nothing is sent to the exchange), no setup fee. For businesses in India and the US.

Try it: your platform addresspreview
.strategydesk.app

Looks good. Letters, numbers and hyphens, 4 to 32 characters.

https://northwind.strategydesk.app
Sign in to Northwind
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Your admin: https://northwind.strategydesk.app/admin

This box is a preview in your browser. Nothing is reserved or sent. Names are checked for clashes when you sign up.

StrategyDesk is a technology company. The engine: Tradetron strategy builder, backtesting and broker execution. Markets: India and the United States, plus crypto venues.
How it works

One address today. Your own domain whenever you want it.

Every platform starts on its own address under strategydesk.app, with HTTPS from the first minute. The address is yours alone: each partner gets its own record, and nothing is shared through a wildcard. When your own domain is ready, point it at us; your clients keep working through the switch.

Self-serve sign-up on strategydesk.app is opening soon. Until then, we set up new platforms with you directly: write to us and we will walk you through these steps.

  1. Step 1

    Sign up

    strategydesk.app

    Create your account and add your business details and phone. One trial per business.

  2. Step 2

    Pick your name

    northwind

    We check that it is free, not confusable with another partner's name and not on the reserved list.

  3. Step 3

    You are live

    northwind.strategydesk.app

    Your branded site answers at once, with its certificate issued for you. Clients can sign up and run strategies in Live Offline.

  4. Step 4

    Run it

    northwind.strategydesk.app/admin

    Brand, pages, features, clients and billing, all from your admin, which has its own separate sign-in.

  5. Step 5

    Bring your domain

    app.northwind.com

    Add one DNS record. A person on our side checks it, then we issue and renew its certificate for you.

The studio

Set up a platform the way you would set up a shop.

Partner Studio walks you through it: choose a starting setup, add your brand, confirm your address and switch features on or off. Every change shows on a live preview of your own site before you publish it.

Partner Studio, starting setup screen: a list of starting setups with a live preview of the partner's site on the right.
Screens from the Partner Studio preview build; the Studio opens with self-serve sign-up. The example partner, Kestrel Capital, and its figures are made up.studio / setup
The platform

What your clients get, and what you run.

This is the list of what ships, not a wish list. Anything still being built is marked. If you need something that is not here, write to us and we will tell you where it stands.

CapabilityWhat it doesStatus
Your branded siteYour logo, colour and font across sign-in, dashboard and strategy pages, in light and dark. Profit and loss colours stay standard so numbers always read the same way.Available
Strategy builderNo-code builder for multi-leg and rule-based strategies, with Python for clients who want to code.Available
AI strategy assistantClients describe a strategy in plain words and the assistant drafts it for them to review. AI usage is billed at the provider's price, with no markup.Available
BacktestingTest a strategy against historical data before it goes near a live account.Available
Live Offline and live tradingLive Offline from day one: strategies run and record every trade, but nothing is sent to the exchange. Live trading runs through each client's own broker account; client money never sits with us.Available
Your own pagesAbout, pricing, terms, privacy and refund pages under your address, written and edited by you in Studio.In progress
Client billingCharge your clients through your own payment account. The money goes to your bank and we take no share of it. Razorpay today; other gateways on request.Available
Partner adminYour clients, their subscriptions and payments, and your platform settings, in an admin only your team can sign in to.Available
Partner Studio and your strategydesk.app addressSign up, pick your name, brand your site, switch features and go live yourself, at <name>.strategydesk.app with your admin at /admin.Opening soon
MobileAn installable web app under your brand first, then your own store apps.In progress
Markets

Built for clients in India and the United States.

Your clients connect the broker account they already have. Which markets they can trade depends on the broker, so check your clients' brokers against these lists before you launch.

India200+

broker connections, covering NSE, BSE and MCX.

Zerodha · Upstox · Angel One · Dhan · Fyers · Kotak Neo · Groww · IIFL · and many more

United States8

brokerages, covering NYSE, Nasdaq and Cboe listings.

Alpaca · E*Trade · Interactive Brokers · Tastytrade · TradeStation · TradeZero · Tradier · Webull

Crypto7

exchange connections.

Delta Exchange · CoinDCX · CoinSwitch · Bitbns · Mudrex · ZebPay · Sun Crypto

Counts are from Tradetron's broker catalogue on 30 September 2026, excluding the Live Offline route.

Who it is for

You bring the clients and the know-how. We run the technology.

StrategyDesk sells software to businesses. What you offer your clients, and any licence that offer needs where you operate, stay with you.

Strategy firms and algo vendors

You bring
Strategies, research and a following.
You get
A platform under your brand where clients subscribe and run your strategies in their own broker accounts.

Trading educators

You bring
Courses, students and a teaching method.
You get
A place where students build, backtest and run in Live Offline what you teach, under your academy's name.

Brokers

You bring
Accounts, clients and distribution.
You get
An automation platform for your clients in your brand, without building an engine in-house.

Fintech and advisory firms

You bring
A product idea and an audience.
You get
A working base to launch on, with an admin, billing and your own pages from the start.
Examples

What a first month can look like.

These examples show how different businesses could use the platform. They are not client stories. Real partner stories will appear here once those partners agree.

Example · Educator

A trading educator with an online course

Runs a paid course and wants students to practise on something better than spreadsheets.

  1. Starts the trial and picks the academy starting setup.
  2. Adds the academy's logo and colour, and writes its about and refund pages.
  3. Invites a batch of students to run the strategies taught in the course in Live Offline.
  4. Pays the setup fee and adds the platform to the course fee.
Example · Strategy firm, US

A small strategy firm with US clients

Publishes rule-based options strategies and wants clients to run them in their own brokerage accounts.

  1. Checks that its clients' brokers are on the US list.
  2. Launches on its strategydesk.app address during the trial.
  3. Moves to its own domain before charging clients.
  4. Bills clients a monthly subscription through its own payment account.
Example · Broker

A regional broker adding automation

Has clients asking for algo trading and does not want to build or maintain an engine.

  1. Runs the trial with a small group of existing clients.
  2. Switches on only the features its compliance team has approved.
  3. Uses its own domain from launch.
  4. Offers the platform free to active clients.
Pricing

Start a technology business without building the technology.

Try it free for 15 days. After that you pay a one-time setup fee and a small daily fee for each running strategy. There is no retainer and no revenue share: what your clients pay you is yours.

First 15 days

Free trial

Setup feenone
Running feewaived
TradingLive Offline only
Clients / strategiesup to 50 / 20

Reminders come on days 10 and 13. If you have not converted by day 16, the platform pauses: read-only, with nothing deleted. Paying the setup fee turns the same platform into your live one.

After the trial

Launch

Setup feeone-time
Running feeper strategy, per day
AI usageat provider price
Share of your revenue0%
India
₹2,00,000 setup, then ₹15 per running strategy per day, plus GST. Paper deployments count as running.
US & elsewhere
Same structure, quoted in USD. Write to us for the current rate.
Plainly

StrategyDesk is a software company.

We build and run technology for businesses in the trading industry. Our partners decide what to offer their clients, and they hold whatever licences that requires in their market.

  • We do not give investment advice or recommend strategies.
  • We do not sell or publish trading strategies of our own.
  • We do not hold client money or manage accounts. Trades run in each client's own broker account.
  • We do not sign up retail traders ourselves. Every platform belongs to a partner.
Questions

Before you ask.

What is the relationship between StrategyDesk and Tradetron?

StrategyDesk is Tradetron's technology and whitelabel partner. Tradetron's engine runs the strategy builder, backtests and broker connections. StrategyDesk packages that engine as a platform you run under your own name.

Why an address on strategydesk.app?

It lets you go live on day one without buying a domain or touching DNS. Each partner gets its own record, so no other partner's site can be reached through your name. You can move to your own domain at any time.

I already run a whitelabel on Tradetron. Do I need to do anything?

No. Your current site keeps working. Before your site moves to the new platform, we contact you and you can review it on a preview address. Nothing changes until then.

Who owns the client relationship?

You do. Clients sign up on your site, pay you through your own payment account and receive mail in your name.

How is a new partner approved?

With self-serve sign-up, most sign-ups are checked automatically and go straight into a trial. Steps that involve real money, such as live trading, your own payment gateway or your own domain, also get a quick check from a person on our side.

What happens if I do not continue after the trial?

Your platform pauses on day 16. It becomes read-only and nothing is deleted, so you can pick up where you left off if you convert later.

Contact

Tell us what you want to launch.

support@strategydesk.app

Write with your business name, your market (India, the US or both) and roughly how many clients you expect. A person will reply.

Already a Tradetron whitelabel partner? Use the same address and mention your current site.